For Cyber Security Awareness Week NetSafe asked Motion Pacific to create a series of short online videos that could be used to encourage safe behaviour. Production was a whirlwind roadtrip with the NetSafe team fronting the videos. The effectiveness of these videos was summed up in this email from the U.S:
“Chris, This is brilliant! So far these are the best PSAs on cybersafety issues we have ever seen (and we have seen a great many from all over the world). Here is why we like them.
1. Great use of humor
2. Clear and simple message which is reinforced at the end
3. Use of the everyday person on the street to help tell the story
Keep up the wonderful work!”
Michael J. Berson, Ph.D.
Professor of Social Science Education
University of South Florida
Credit needs to go to Chris Hails and the team from NetSafe for their use of social media to drive this campaign. Thanks also to Bradley Rogerson for the video graphics and Ken Mykland for production. Tony Burrows, produced, directed, filmed and edited the 5 videos.