Franz Josef Glacier Guides are an iconic New Zealand tourism business. In 2012 they re-designed their glacier guiding products and asked Motion Pacific to create a series of online marketing videos. Filmed over five days, we created four films that showcased each experience. FJGG’s target market ranges from backpacker buses and FITs, through to families and the emerging Asian market, so each film needed to connect with it’s audience, while also providing an insight into the attributes of each product. These films will primarily be used to drive online bookings and social engagement via online networks.